Behind-the-scenes at elle Vintage

I’m always reading articles about how to market your online shop. Along with the usual product and sales feature suggestions and guides, another common suggestion is to show a little behind-the-scenes imagery. The idea is to give our audience a break from the “buy this!” posts, by showing the day-to-day inner workings of our home businesses.

Well, I have always thought that this suggestion shouldn’t apply to me and elle Vintage, since, well, it’s hairy embarrassing!

But I’m just back from vacation in the beautiful nature of Northern Ontario, doing nothing but spending time with family and family that I haven’t seen in years — and enjoying meeting new family members. So the change of scenery has relaxed me to the point that the image of the elle Vintage behind-the-scenes is actually striking me as very funny today.

So here it is, a typical day here, in all its glory.

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I know exactly where everything is.

Below is this same room… at this moment.

But not for long. I’m about to open up shop again to make the orders that came in while I was with the sun and the swimming and the lolling around, being waited on hand and foot…

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Gonna snap out of it and get to work…tomorrow
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I’m still here, mentally.

Sometimes it’s hard to recycle

I loved this jacket!

Until recently, I had a category in my shop to sell vintage fur coats that I picked here and there. Occasionally, I would find one that was just too perfect and cute to cut up and recycle into a bear, a pillow cover, pom poms, or earmuffs, so I would put it up for sale, as is. I’ve abandoned that category for the time being, because as beautiful as these coats are, I just can’t resist transforming them into those equally beautiful products.

5This platinum beige mink fur jacket was one of those perfect ones. At one time, I’m guessing it was a classic mink fur design, but somewhere along the way, it had been re-styled into this short mink. It had sweater sleeves that were removable by zippers — to make it into a vest, if desired. Seriously perfect. I had it up for sale for more than a year, but no one bought it.

Yesterday, I took it all apart and today, it’s no longer a jacket.

Interestingly, when I open these coats up, sometimes there are notes inside, hand-written on the pelts. The furriers will write their names, and sometimes — and I love this — they’ll write the date.

Whether it’s the date of the original design or whether it’s the date of the re-style, “11-1-77” was when this jacket was worked on. I find this so interesting. So long ago!

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IMG_9534At any rate, it will live on for many many years to come and be cherished by a couple of lucky people: I was able to fit my pattern to make two bears, exactly. There’s not much left ! I will be making some pom pom earrings with this and maybe some shoe poms.

The first bear is finished and her name is Liona. She’s pretty perfect and cute too!

You can see more details about Liona here.

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Sometimes it is hard to recycle a beautiful jacket, but bringing something like Liona to life and making someone really happy, makes it easy.

Stay tuned for the second platinum beige bear to come ❤

 

Special Sale – 20% off Real Fur elle Vintage Recycled Fur Teddy Bears — Now until Tomorrow, May 22 at Midnight

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If you ever had your eye on one of these sweethearts, maybe …now!

Visit www.ellevintage.com and make one yours. At the checkout, enter Coupon Code: iwantone0517 and the price will magically reduce by 20%.

My real fur teddy bears are on sale now, until tomorrow at midnight, but each week for the next few weeks, I will be offering 20% off the product line in my shop that I have spent the day — cross-eyed and brain-fried — listing and tweaking on elle Vintage.

(PS: There is FREE SHIPPING for my very first online shop customer.)