I’m always reading articles about how to market your online shop. Along with the usual product and sales feature suggestions and guides, another common suggestion is to show a little behind-the-scenes imagery. The idea is to give our audience a break from the “buy this!” posts, by showing the day-to-day inner workings of our home businesses.
Well, I have always thought that this suggestion shouldn’t apply to me and elle Vintage, since, well, it’s hairy embarrassing!
But I’m just back from vacation in the beautiful nature of Northern Ontario, doing nothing but spending time with family and family that I haven’t seen in years — and enjoying meeting new family members. So the change of scenery has relaxed me to the point that the image of the elle Vintage behind-the-scenes is actually striking me as very funny today.
So here it is, a typical day here, in all its glory.
Below is this same room… at this moment.
But not for long. I’m about to open up shop again to make the orders that came in while I was with the sun and the swimming and the lolling around, being waited on hand and foot…
I got this faux fur from Liliana in Ottawa. She sourced it from France, to make faux fur throws and blankets for her customers. Now she has retired, and I was lucky enough to find her on the world wide web and score this incredible fabric.
It’s so realistic in every way; its weight, level of plushness, silkiness, moveability, and as you can see –sight — so many lengths, textures and so much color detail.
This faux fur also makes incredibly realistic, soft, blow-in-the-wind pom poms and earmuffs.
I bought all Lilian had, so, sadly, when I run out of it, there will be no more — get some now at elle Vintage!
I love my dedicated knitter customers — knitters are so chill! It’s not a wonder because, aside from the beautiful knitwear that that’s produced, it’s such a great way to relax.
–And of course I love them because they love my recycled fur pom poms! When they spend so much time creating a gorgeous knit hat, there is nothing like adding a breathtaking pom, to make it something very special.
My New York knit hat pom pom customer, Shanel, sent me these photos to show me how these magical mink poms dress up her lovely knit hats — adorable and irresistible!